About us

The Amigurumis is a universe woven with friendship: a world made of yarn and colour where Capi, Blui, Kiti and Mumi travel the planet showing that friendship knows no borders. We produce it at NoMa Studio AI, and everything you see here, the characters, the songs, the stories and the animation, is original and made by us.

Who it is for

For children aged 2 to 6, and for the adult who is almost always sitting next to them. That second part changes how we write: a song has to survive its twentieth repeat without driving anyone mad, and a story has to open a conversation afterwards.

Nothing here is designed to leave a child alone in front of a screen. It all works better with company, and several pages include a concrete idea of what to do after watching.

The four characters

Capi is a capybara, an explorer and a planner, curious about how things work. His world is the farm.

Blui is a macaw: curious, funny and a little cheeky. He loves to sing, dance and make people laugh. His world is the beach and the tropics.

Kiti is a cat, a dreamer and a maker who invents games and magical stories. Her world is Paris.

Mumi is a cow, very sweet and caring, who finds ways to make every day calmer and full of affection. Her world is India.

The four come from different places and that is the point: each brings their own music, food and way of solving things, and the content uses those differences to talk about diversity without turning it into a lesson.

What we make

Songs: catchy melodies to learn numbers, colours, letters and values.

Amigu Tales: tender stories that stimulate creativity, empathy and curiosity, many of them split into two parts.

AmiguQUIZ: question games that turn learning into fun.

How the site pays for itself

With advertising, in the least invasive way we could find. Ads are placed by hand after the content, labelled, never on top of a video, and not personalised because the site is directed to children. That earns less and that is how it stays.

We do not sell data, we do not ask you to register and there are no purchases inside the site.

Where else to find us

We have one YouTube channel per language, in Spanish, English and Hindi, plus Instagram, Facebook and TikTok accounts. The links are at the foot of every page.